Super MAGFest 2022 - WTF have Mobile Game Ads become?

WTF have Mobile Game Ads become?

Saturday, January 8th, 2022, 4:30pm ET, Panels 4

Jason Spriggs, Jessy Kane, Mark Murnane

https://builder.guidebook.com/g/#/guides/magfest2022/schedule/sessions/27441104

Summary

In an era of casual gamers flooding the market looking for something to do, we ask ourselves the question: What on earth is behind the marketing techniques used by advertisers today to get you to install their game?

Recording

Talk Notes/Content

The Beginning of the End

Trying to appeal to people who think you spent more than 20 seconds developing the game?

https://www.tiktok.com/@MS4wLjABAAAAPfvlSeCbnW5IclFSy3EtqRruEMLFXk4gHCSakGsu70kgYj-UPwHj4hIJoy5bfR0F/video/6971646972784577794

Apologizing for developing a shitty game/doing “fake” ads/Scammed by our game? Play our game!

https://photos.app.goo.gl/H3LDpPbB65nMaM8K8

https://www.tiktok.com/@MS4wLjABAAAAPfvlSeCbnW5IclFSy3EtqRruEMLFXk4gHCSakGsu70kgYj-UPwHj4hIJoy5bfR0F/video/6973844768493243650

Non Existant Storylines?

https://www.tiktok.com/@MS4wLjABAAAAzhjTu7r9accFw1nXRLPMCpx00U5vYFt-FpuWAIL9njxwnnNZGQnpZeCKyTovdCog/video/7026016335465336066

https://www.youtube.com/results?search_query=merge+mansion+ad

Lemme just eat my mic real quick

https://www.tiktok.com/@MS4wLjABAAAAPfvlSeCbnW5IclFSy3EtqRruEMLFXk4gHCSakGsu70kgYj-UPwHj4hIJoy5bfR0F/video/6981287294112173313

Let’s just rip some music to catch someone’s attention

https://www.tiktok.com/@MS4wLjABAAAAL_BjvVfqbZdFRnDNg5Z-XfoS4IppYmCKx4XsjOGQB-2I4kTg9k8blnEWD3iK-Ssc/video/7023624795094912258

Mob Boss Games?

https://www.tiktok.com/@MS4wLjABAAAAezADaV42Dp2p6TiZVC1ubXW3gun-uzN1BgsgKxa9YBiGIXUkd1sSjkHc8dg-COEr/video/7046290938422938882

https://www.tiktok.com/@MS4wLjABAAAAezADaV42Dp2p6TiZVC1ubXW3gun-uzN1BgsgKxa9YBiGIXUkd1sSjkHc8dg-COEr/video/7050400330152004865

https://photos.app.goo.gl/st4jawTyKeeph4Xf7

Directly ripping other ads

https://photos.app.goo.gl/8kosmqTxooBM3D6H6

Whatever this is?

https://www.tiktok.com/@Warpath/video/7044486491850034434

https://www.tiktok.com/@MS4wLjABAAAAeH16Ed1j5OwKSH5B5vPUn5wWAs_WsTtKfRrdR5BWKLQEyQ6AupXeIBX3NHdcmM02/video/6970959781666295041

Shoutouts

The Game Theorists
Danny Gonzalez
McMansion Hell

Super MAGFest 2022 - WTF have Mobile Game Ads become?

WTF have Mobile Game Ads become?

Summary

Recording

Talk Notes/Content

The Beginning of the End

Overtly Sexual Storyboards

Butt Baiting

Quick, turn down your volume!

Influencer Crimes

I don’t care about the game, just win a lambo!

Bet you can’t beat this!

Totally not a pop culture ref

Ye Haw?

How much did they have to pay in licensing for this?

When Low Budget goes too low

Kids these days just don’t get it

Get the girl!