Super MAGFest 2022 - WTF have Mobile Game Ads become?

WTF have Mobile Game Ads become?

Saturday, January 8th, 2022, 4:30pm ET, Panels 4

Jason Spriggs, Jessy Kane, Mark Murnane

https://builder.guidebook.com/g/#/guides/magfest2022/schedule/sessions/27441104

Summary

In an era of casual gamers flooding the market looking for something to do, we ask ourselves the question: What on earth is behind the marketing techniques used by advertisers today to get you to install their game?

Recording

Coming soon…

Talk Notes/Content

The Beginning of the End

Overtly Sexual Storyboards

https://www.tiktok.com/@Warpath/video/7033649936990342401

https://photos.app.goo.gl/DbmrvYsM92BFW9dM8

https://photos.app.goo.gl/mzmiU5QGwENVK8YE6

https://photos.app.goo.gl/1oihayYdXXJ7wtJg6

Butt Baiting

https://www.tiktok.com/@MS4wLjABAAAALd_QBWHNiPqsV8ajK6m53EDxdr4Jv2wlz9tCDB_EryfccvhedykDr_WzumfBBSfM/video/7048948843341155586

https://www.tiktok.com/@MS4wLjABAAAAlMcs52tIG2_otpdLjPd7S8osc7oJxfodpqZNC1uw7eDOw6LIi0Z0_K575W1Uo1LW/video/7019899560734543106

Quick, turn down your volume!

https://photos.app.goo.gl/wzMXqvQbWsXRbgs37

Influencer Crimes

https://www.reddit.com/r/copypasta/comments/ebih4r/raid_shadow_legends_ad_script/

https://photos.app.goo.gl/rNKw6bhiT4xVK7mc6

https://photos.app.goo.gl/YnJmMknDSAFqx5B2A

I don’t care about the game, just win a lambo!

https://photos.app.goo.gl/6cJ6eLiNUd1aP55L6

https://photos.app.goo.gl/zyvGBGJSNc6t7Ztx9

Bet you can’t beat this!

https://www.tiktok.com/@MS4wLjABAAAADmlkR8Hbt5hBr15sf-r2HU1mOAM2dRogaEJriewtqBfs7YI2i3hYN7vC2VN1EUAF/video/7041173122204044545

Totally not a pop culture ref

https://www.tiktok.com/@MS4wLjABAAAA1GxN0wyYckT4LUxGjBx_GkDbi7sSJyb5Cianx_aOX4Bhmguy0AK_Zb1oHnLK3C40/video/7021344787911478529

Ye Haw?

https://photos.app.goo.gl/qV4D51wEX6EkQgGh6

How much did they have to pay in licensing for this?

https://photos.app.goo.gl/w75qd965r4YhTnRp9

When Low Budget goes too low

https://photos.app.goo.gl/rTSdyk2SGsEKX4gH7

Kids these days just don’t get it

https://www.tiktok.com/@Warpath/video/7025827914134441218

Get the girl!

https://www.tiktok.com/@MS4wLjABAAAAezADaV42Dp2p6TiZVC1ubXW3gun-uzN1BgsgKxa9YBiGIXUkd1sSjkHc8dg-COEr/video/7050400330152004865

https://photos.app.goo.gl/rc9iUPqnx7jrvXVQA

Trying to appeal to people who think you spent more than 20 seconds developing the game?

https://www.tiktok.com/@MS4wLjABAAAAPfvlSeCbnW5IclFSy3EtqRruEMLFXk4gHCSakGsu70kgYj-UPwHj4hIJoy5bfR0F/video/6971646972784577794

Apologizing for developing a shitty game/doing “fake” ads/Scammed by our game? Play our game!

https://photos.app.goo.gl/H3LDpPbB65nMaM8K8

https://www.tiktok.com/@MS4wLjABAAAAPfvlSeCbnW5IclFSy3EtqRruEMLFXk4gHCSakGsu70kgYj-UPwHj4hIJoy5bfR0F/video/6973844768493243650

Non Existant Storylines?

https://www.tiktok.com/@MS4wLjABAAAAzhjTu7r9accFw1nXRLPMCpx00U5vYFt-FpuWAIL9njxwnnNZGQnpZeCKyTovdCog/video/7026016335465336066

https://www.youtube.com/results?search_query=merge+mansion+ad

Lemme just eat my mic real quick

https://www.tiktok.com/@MS4wLjABAAAAPfvlSeCbnW5IclFSy3EtqRruEMLFXk4gHCSakGsu70kgYj-UPwHj4hIJoy5bfR0F/video/6981287294112173313

Let’s just rip some music to catch someone’s attention

https://www.tiktok.com/@MS4wLjABAAAAL_BjvVfqbZdFRnDNg5Z-XfoS4IppYmCKx4XsjOGQB-2I4kTg9k8blnEWD3iK-Ssc/video/7023624795094912258

Mob Boss Games?

https://www.tiktok.com/@MS4wLjABAAAAezADaV42Dp2p6TiZVC1ubXW3gun-uzN1BgsgKxa9YBiGIXUkd1sSjkHc8dg-COEr/video/7046290938422938882

https://www.tiktok.com/@MS4wLjABAAAAezADaV42Dp2p6TiZVC1ubXW3gun-uzN1BgsgKxa9YBiGIXUkd1sSjkHc8dg-COEr/video/7050400330152004865

https://photos.app.goo.gl/st4jawTyKeeph4Xf7

Directly ripping other ads

https://photos.app.goo.gl/8kosmqTxooBM3D6H6

Whatever this is?

https://www.tiktok.com/@Warpath/video/7044486491850034434

https://www.tiktok.com/@MS4wLjABAAAAeH16Ed1j5OwKSH5B5vPUn5wWAs_WsTtKfRrdR5BWKLQEyQ6AupXeIBX3NHdcmM02/video/6970959781666295041

Shoutouts

  • The Game Theorists
  • Danny Gonzalez
  • McMansion Hell